Web Monitoring

Client engagement

Clients engage Marketingworks “Listening & Learning” technology to help them:

• Get acquainted with their online consumers
• Track their purchase behavior and online community involvement
• Identify new targets & prospects
• Harvest insights on what is being said, across the entire span of the web
• Spot potential issues and identify authentic brand influencers and advocates

Monitoring

Monitoring mainstream and consumer-generated media, Marketingworks provides state-of-the-art advanced technology and analytics infrastructure that mines a wide variety of traditional, online and social sources to extract and deliver insights that shape a firm’s marketing strategy. This includes:

• Breadth, geography and multilingual coverage of data sources.
• Natural Language Processing (including ‘net lingo’
• Extract concepts, identify sentiment, segmentation, market research, new product development, competitive brand evaluations, trend-spotting, keyword analysis, influencer identification.

Finding the Influencers

Using our suite of sophisticated web-monitoring and crawling tools, Marketingworks maps the “buzz” across the entire span of the Web. This is true and unbiased social intelligence.

Data Collection

Using our advanced monitoring/crawling tools, Marketingworks harvests this data to pinpoint leading bloggers, opinion-markers and key-influencers already talking about your brand, competitive forces, etc. This generates a clear ROADMAP for our Brand Ambassador outreach and engagement strategies.

Map the Dynamics

Here is an illustration of a recent Web Crawl.

Sample Web Crawl Report