Community Influence Strategy
Contact and Engagement Planning
- Marketingworks collaborates with our client to identify, vet and finalize elements such as target segmentation, site selection, contact strategy and coordination with other media efforts/programs
- Marketingworks develops specific sites and strategies for the targeted demographic
- Site selection will include a range of functionalities, including: micro-blogs, social networking hubs, blogs, message boards, posts, video-sharing sites (where applicable) and discussion forums
Message and Asset Development
- Once the contact and engagement plan is finalized, Marketingworks begins development of tailored message points for the various communities and sites in the plan
- Marketingworks crafts customized message points based on the venue (blog, discussion board, chat room, etc), community focus and specific consumer targets
- Additionally, any necessary assets such as unique URL’s, supporting content and multi-media asset links will be developed and embedded into the program message points
Set-up & Training
- A critical element of the campaign will be the sourcing and training of Marketingworks highly-skilled Brand Ambassadors who will engage consumers and communities throughout the campaign
- These “Activation Experts” are seasoned in genuine and honest connections. This is not a hobby for them
- Marketingworks will vet and train this dedicated team for deployment and results
